SAP4UTL was a great opportunity to get insights from SAP and customers on re-imagining Utilities. Henry Bailey Global Vice President, Head of Utilities Industry Business Unit SAP, presented the future roadmap for Utilities and the new Customer Engagement model is an integral part of the future envisions by SAP. He referenced the importance of the customer experience and customer engagement via SAP Fiori and SAP Hybris. This highlights the perfect fit for Document Presentment Live from OpenText with flexibility to personalize all communications with end clients after SAP S/4 HANA processing and before final publishing to web, print or other distribution channels.
SAP HANA will help improve Predictive Analytics for Customer Communication and other cloud based solutions. The addition of SAP Predictive Analytics is a great step towards embracing the forecasting, identification and predications of customer behavior for personalized customer communication in realtime. CCM can now access SAP HANA for this data and make every Utility bill personalized based each accounts historical customer data.
We see many utility companies embarking in this direction and Predictive Analytics will be an invaluable addition, that will allow them to better understand their own data and customers, and as such, having the right information they need to provide the best customer experiences with; more effective bills and other customer communications, creating powerful personalized campaigns addressing customers individually, and reduced call center costs to just list a few. Ultimately allowing our clients to provide better services for their customers while benefiting from overall improved efficiency, optimized business processes and reduced costs.
A great conference with lots of industry knowledge and insights to be shared. We’re excited about the opportunities ahead in Utilities and look forward to seeing the advances made in the next year until we meet again at the SAP for Utilities 2017!